Rob Ford elected mayor of Toronto

Ford's victory

     Rob Ford emerges as the victor of the Toronto Mayoral elections gaining 47.1 of the 99.9 percent of the vote that was reported in on Monday. Ford celebrated his victory at the Toronto Congress Centre in Etobicoke, making an appearance to the 80s  rock song Eye of the Tiger while holding the hand of his wife, Renata. Ford's campaign revolved around taxpayers and how their money should be treated; this idea gained the awareness of many citizens and thus gathering him many supporters. Ford's promises included:

• Scrap the city's vehicle registration fee and land transfer tax.
• Dedicate transit resources to building subway lines instead of light rail.
• Phase out streetcars in favour of low-emission buses.
• Contract out city services.
• Do away with the "fair wage" policy when contracting out.
• Cut city staff through attrition.

Rivals Smitherman and Pantalone even admited that Ford's campaign was extremely well focused on the issues that affect the daily lives of citizens most and congratulated Ford on his victory. In addition to Ford's victory, 14 of the 44 councillors will be newcomers replacing old councillors in various wards around Toronto.

     A major part of Ford's success came from his well devised campaign to target the problems and issues that most appealed to the citizens; and instead of targetting every single issue with brief actions, he decided to take detailed and specific actions on certain issues. This gives reassurance to citizens as they are aware who and what they are voting for; this time around, rather than targetting the candidate, the campaigns and ideas were targetted. Compared to other candidates, Ford was able to spread his message clearly and loudly; Ford focused on improving his campaign rather than attacking other candidates  ( which ultimately backfired this election) and the victory of the election was his reward for his actions. However, only time can tell whether or not Ford is able to keep to his promises.